French Wine Ads

The Flea linked to this Telegraph article on the difficulties of advertising wine in France without falling afoul of one regulatory group or another:

Two different photographs of Catherine Gachet about to sip a glass of the wine she produces in south-western France show her looking more like a Hollywood starlet than a winemaker.

But in the eyes of a French law at the centre of a battle between the country's ailing wine industry and health pressure groups, only one of the images is legal.

A court agreed with the health campaigners that the first, with the glass of wine far too close to Mrs Gachet's lips, was "too sexy" to meet the strict requirements of the so-called Evin Law which rules how alcoholic drinks can be promoted.