Kate uncovers a techno-conspiracy against wine consumers: the talking wine bottle:
The new "label" would consist of a chip implanted in the bottle that could be listened to with a small device about the size of a cigarette package in the wine shop or the restaurant.
"It could tell you how to enjoy the wine, where it came from, everything you'd hear from a sommelier," Barontini said. "You could even have music."
No, it wouldn't tell you "everything you'dhear from a sommelier". It'd tell you everything the winery's marketing manager wants you to know. Or, perhaps even worse, what the importer's marketing manager wants you to hear.
Crikey! Isn't an epidemic of misleading printed descriptions already bad enough?
Posted by Nicholas at July 8, 2005 04:23 PM
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