TCTG as Canadian "Everyman"?

Kathy Shaidle takes issue with a recent post by Colby Cosh about the creepy character in the Canadian Tire television ads. Colby says:

He seems particularly preoccupied with various means of providing electric power to the home in the event of a catastrophic failure of the grid. His smooth but strained friendliness suggests that he's a hardcore evangelical — but obviously he doesn't belong to one of those mainstream churches that expects the good guys to be raptured out of danger before the star named Wormwood arrives to defecate poison into the seas.

Put the pieces together and what you get is a dedicated member of some bizarre Christian cult — perhaps one that, like the Jehovah's Witnesses, expects to inherit our planet and its resources from a conveniently slaughtered infidel citizenry.

Kathy responds thusly:

Cosh, an atheist, reads TCTG as an uber-Flanders of Doomsday. Interesting . . . does TCTG inspire so much Pat-like revulsion because he is a blank slate, upon which we all project our deepest hatred of our opposite number: boomer, know-it-all, stay-at-home dad, gay-acting straight guy?

Me, I'm more intrigued by TCTG's dowdy dominatrix wife. The couple seem so oddly matched. And you know they have a son, but . . . how? And how do they afford all this stuff on typical Canadian salaries?

Hmmm. Bland, unassuming pitchman or horseperson of the Apocalypse?