According to a brief post on Autoblog, Honda chose exactly the wrong time to introduce their first pickup truck, the Ridgeline:
An article from Bloomberg today reveals that Honda's inventory of the Ridgeline pickup has risen to more than 100 days. The automaker has decided to cut production of the pickup by 3,000 units next quarter in response. While it would have been difficult to predict the current high price of gas that's forcing consumers to reconsider large vehicle purchases, it may be that Honda picked a bad time to take on the Big 3 in the full-size truck segment.
I test-drove a Ridgeline earlier this year, and it was a very pleasant experience. Aside from looks only an auto designer could love, it handled well, had plenty of power, and the interior was very passenger-friendly. I didn't seriously consider buying it because it was only available with automatic transmission. The significant increase in the price of gas since then would almost certainly have left me with a bad case of buyer's remorse, had I decided to purchase one.
Posted by Nicholas at October 28, 2005 01:35 PM
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