Childhood memories

James Lileks casts his mind back to childhood, where mothers could cause incandescent levels of embarassment to their sons:

When I was growing up Jane Russell was the old lady in the bra ad. It lifts and separates! It's an 18-hour bra! These were mysterious concepts. What happened after 18 hours? Did it burst into flames? Did it drop and smush? Even the word PLAYTEX was strange, like some sort of moist clay-like plastic.

Bras are very unnerving to boys of a certain age. A trip to the department store often meant some red-faced time in Bra Land with Mom, looking up at acres of bras hanging like scalps from some strange war only adults knew about.